Service 04
Design & Branding
Brand, interface and graphics — form with clear impact.
Design is not decoration. It is the layer that decides whether people trust you — brand, interface and graphics, from the same hands as the code.
Problem & approach
Many small-business websites and brands look interchangeable — template on top, logo from a generator, done. It reads as cheap, because that is exactly what it signals: the first impression decides whether your work looks high-quality before anyone reads a single line.
I treat design as a conversion layer, not an art project: hierarchy, readability, trust. And there is a structural advantage when design and implementation live in one head — nothing gets lost between Figma and code, the design system actually lands in the product, and changes don’t need translating between two trades.
The red chimera on this website is the work sample: brand, illustration, animation and code — one system, one signature.
Scope of work
- Branding & logo — mark, colour world, typography
- UI/UX design for websites and web apps
- Graphics for print and digital
- Design systems & tokens — consistent and developer-friendly
- Design-to-code — from first draft to shipped implementation
How it works
- 01
Briefing & references
What should the brand say — and to whom? We collect what resonates and what doesn't.
- 02
Direction
Two or three routes, deliberately different. One gets chosen and carried through.
- 03
Refinement
From the chosen course to a finished system — logo, colours, typography, applications.
- 04
Handover
Clean files, a compact design system, and rules you can actually follow.
Selected work
Tools & stack
- Figma
- Inkscape
- SVG & CSS animation
- Design tokens
- Print prepress
Sounds like your project?
Tell me briefly what it’s about — I usually reply within one working day.
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