Case 02 / 2026
Unfallprofi Bayern
Unfallprofi Bayern · Vehicle assessment · Bavaria Client
Starting point
A vehicle damage assessor in Bavaria — a business built entirely on trust — without any online presence. After an accident, minutes decide whom you call; whoever can’t be found doesn’t exist.
Brief
Positioning and a complete web presence from zero. Not a template: an appearance that conveys seriousness and method before the first sentence is read.
Execution
The concept: the website as a case file. Paragraphs instead of menu items, a case number in the page header, a documented procedure from the first call to a legally sound file, the “anatomy of an assessment”, an archive of exemplary cases.
The form carries the thesis: editorial serif typography for the narrative, technical monospace detail for numbers, dates and procedure — seriousness as a design principle, not a claim. Concept, design, copy and build grew together, built with Next.js.
Outcome
- From no presence to a clear, searchable “case file”
- Credibility that lands before the first sentence is read
- A positioning that holds: the case file as the thread — from the case number to the anatomy of an assessment